Your Official Attio Expert Partner— Unlocking Customer Relationship Magic.

Tired of CRMs that feel like a straightjacket?

Attio's flexibility is its superpower, but only if you wield it right. We're novlini®, and as an official Attio Expert Partner, we transform your CRM from a database into a growth engine.

The Problem: Attio's Potential, Realized

Attio promises a CRM as adaptable as your business. No more shoehorning your processes into rigid templates. But here's the rub: potential is just that until it's realized. A misconfigured Attio instance? It's not just wasted money; it's wasted time, the one resource startups can't afford to squander.

Maybe you're wrestling with these challenges:

• Data Migration Mayhem: Untangling your data from legacy systems like Salesforce or HubSpot. Ensuring a clean, accurate transition.

• Workflow Gridlock: You know Attio's automations can save you hours, but designing them? It feels like coding.

• Custom Object Conundrums: Attio's custom objects let you model anything, but structuring them? Analysis paralysis sets in.

• Integration Headaches: Attio's API is powerful, but connecting it to your existing stack? It's a developer timesink.

• Adoption Resistance: Getting your team to actually use the new system? Crickets.

That's where novlini® comes in. We don't just implement Attio; we architect it to your growth strategy.

The Solution: Strategic CRM, Expertly Crafted

As an official Attio Expert Partner, novlini® brings a unique blend to the table:

• Attio Mastery: We know Attio inside and out. We've seen it all, configured it all, and automated it all.

• Growth Acumen: We're not just tech implementers; we're growth strategists. We understand how CRM drives revenue.

• novlini® Expertise: Our experience across PLG, B2B marketplaces, and high-growth startups means we speak your language.

• AI Prowess: We weave AI into your Attio workflows, from lead scoring to personalized outreach.

What We Do: From Implementation to Iteration

Our Attio consulting services are designed to take you from zero to CRM hero:

1. CRM Migration:

   • The Promise: Painlessly migrate your data from legacy systems (Salesforce, HubSpot, etc.) into Attio, ensuring data integrity and business continuity.

   • The novlini® Edge: We don't just dump data; we cleanse, normalize, and optimize it for Attio's flexible data model.

2. Custom Workflow Design:

   • The Promise: Design bespoke Attio workflows that automate your sales, marketing, and customer success processes.

   • The novlini® Edge: We align your workflows with your actual GTM strategy, not some generic template.

3. AI-Powered Automation Implementation:

   • The Promise: Inject AI into your Attio instance for lead scoring, smart task creation, data enrichment, and personalized outreach.

   • The novlini® Edge: We go beyond basic AI; we craft prompts that deliver nuanced, actionable insights.

4. Data Structure Optimization:

   • The Promise: Leverage Attio's custom objects to model your unique business entities, relationships, and processes.

   • The novlini® Edge: We design data models that scale with your business, avoiding the common pitfalls of CRM rigidity.

5. Team Training:

   • The Promise: Equip your team to actually use Attio, maximizing adoption and ROI.

   • The novlini® Edge: Customized training programs tailored to different roles, ensuring everyone speaks "Attio" fluently.

6. Ongoing Support:

   • The Promise: Continuous support and optimization to ensure Attio delivers ongoing value.

   • The novlini® Edge: We're not just a "break-fix" shop; we're your strategic CRM partner, proactively identifying opportunities for improvement.

Use Cases: Where We Shine

• PLG Powerhouses: Streamlining lead qualification, usage-based triggers, and sales-assisted interventions.

• B2B Marketplace Mavericks: Automating vendor onboarding, deal flow management, and commission tracking.

• High-Growth Startups: Building a scalable CRM foundation from day one, avoiding the "rip and replace" down the road.

The novlini® Difference: Results-Driven, Community-Connected

• We're not just Attio experts; we're business growth experts who specialize in Attio. That means:

• Strategic Alignment: We ensure your CRM is a reflection of your business strategy, not a constraint on it.

• Hands-On Approach: We get our hands dirty, working alongside your team to implement and optimize Attio.

• Community Engagement: We're active members of the Attio community, staying ahead of the curve on new features and best practices.

Testimonials: Hear From Our Clients

Our Process: Clarity, Collaboration, Conversion

1. Discovery Call: A free 30-minute consultation to understand your business goals, pain points, and Attio aspirations.

2. Proposal: A detailed plan outlining our recommended solutions, timelines, and pricing. No surprises, just transparency.

3. Implementation: Hands-on setup of your Attio instance, including data migration, custom object configuration, and workflow design.

4. Training: Comprehensive training programs to empower your team to own Attio, not just use it.

5. Ongoing Support: Proactive monitoring, optimization, and support to ensure Attio continues to drive value, month after month.